As per "The 7 Essential Meta Questions of Every Beta":

Imagine you’ve just gotten on an elevator with a friendly stranger. You have precisely one floor to describe your community to them. What would you say? The elevator pitch is a brief sentence that describes what your site is about. Every word counts!

Once decided, it can be sliced and diced to form:

Examples of "pitches", taglines and mottos

  • The tagline:
    < placeholder >

  • The motto:
    < placeholder >

  • The blurb under the logo:
    < placeholder >

  • A convenience redirect “nickname” for the site:
    < placeholder >

  • Perhaps eventually the domain name in some form:
    < placeholder >


8 Answers 8


Tag Line

Reverse Engineering: One step backwards, two steps forward.

Domain name:




I was thinking that some reversed version of the phrase "Trust me, I'm an engineer" could serve as our site motto.

  • 3
    "Trust me, I'm an reenigne"
    – 0xC0000022L Mod
    Commented Mar 22, 2013 at 23:25
  • Maybe the opposit, like stack underflow Commented Mar 23, 2013 at 9:46
  • 5
    "MOV EDI, EDI" so we could later patch a better tagline
    – zetavolt
    Commented Mar 23, 2013 at 18:42
  • 1
    @zv_: in this case I would suggest a longer nop than a 2-byte one ;)
    – 0xC0000022L Mod
    Commented Mar 27, 2013 at 16:50
  • tagline: techniques to understand how things actually work.
  • nickname: StackReverse
  • 2
    I just thought "stuck in reverse" when I saw your "StackReverse" :)
    – 0xC0000022L Mod
    Commented Mar 27, 2013 at 16:51


Reversing is not about breaking things, but understanding it.

Tagline 2

Reverse-engineering: The ultimate hacker's science.

Domain name

  • "stuck in reverse" as mentioned by @0xC0000022L felt right the moment I read it.
  • "the best way to understanding is to reverse engineer it" - or some variation of this sentence using proper grammar
  • I find Ange's idea best w.r.t. the nickname: StackReverse
  • I find part of QAZ' answer best w.r.t. the domain name: re.stackexchange.com, along with the existing reverseengineering.stackexchange.com

As for possible tag lines here are my ideas:

  1. Advancing knowledge in reverse
  2. Stuck in reverse
  3. What the hex?

Number 2 was mentioned in a comment on another answer.

  • I dont think we will get re because of the reasons mentioned by Robert Cartaino. If it is an option, then yes, this would be best.
    – asheeshr
    Commented May 1, 2013 at 5:53

The tagline: Reverse Engineer, Think Forward

Domainname: rce.stackexchange.com


In simple terms, the elevator pitch :

We break things down. One step at a time.

Domain name :


Pronounced as Rev E.

  • 1
    +1, although I'm not sure about the domain. Is just "E" clear? Perhaps revengineering.stackexchange.com? That's shorter too.
    – user187
    Commented Mar 24, 2013 at 16:21
  • 4
    @CamilStaps How about reveng.stackexchange pronounced revenge ? That will certainly draw a lot of traffic and attention ;-)
    – asheeshr
    Commented Mar 24, 2013 at 16:24

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